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Mardi Gras

Client: Southern Comfort

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Agency: M&C Saatchi Public Relations

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In New Orleans, every day is a festival

Working with agency, M&C Saatchi Public Relations, I was brought in to lead on all content production for this project; this included producing, shooting, directing and editing all of the campaign assets for the Southern Comfort Mardi Gras 2020 campaign.

This included a variety of different types of assets, including pre-event promotional films featuring Nola Bounce Legend: Big Freedia, and post-event PR influencer collaborations with the likes of Joelah Noble, The Collyer Twins, Joshua “Meeks” & Alizé Demange.

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The Outcome

Including Social content / Pre-launch teasers & Full episodes for Press.

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THIS IS THE TRICKIEST CASE STUDY TO ORGANISE AS THERE'S LOTS OF DIFFERENT PARTS TO IT.

The order that I want is:

  • Hero Video (as is)
  • Then Pre-event videos (x3 4:5 videos)
  • x1 Gallery - showing general event imagery (can this be more than x25 images or whatever it currently is?)
  • x1 Gallery - Influencers combined*
  • Post Event videos (x4 4:5 or x2 rows of x2 4:5)

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*RADE - Is is possible at all to have more than one gallery? I'd potentially want x2 to focus on different things (x1 main event stills / and x1 combined galleries for the influencers)

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<!-- Video: 2 x 1:1 --><div class="video-media"><div class="video-grid-1-1-2"><div style="padding-top:100%" class="full-width-video-1-1 w-video w-embed"><iframe src="https://player.vimeo.com/video/912572280" frameborder="0" allow="autoplay; fullscreen; picture-in-picture"></iframe></div><div style="padding-top:100%" class="full-width-video-1-1 w-video w-embed"><iframe src="https://player.vimeo.com/video/912572532" frameborder="0" allow="autoplay; fullscreen; picture-in-picture"></iframe></div></div></div>

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Email: joe@dvnprt.co.ukCall: +44 7841 699 698
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