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Routines Never Change

Client: Queens Park Rangers Football Club

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A celebration of routines. And what it means to have one.

After our recent collaboration with QPR, I maintained a close connection with the club. And when fellow fan and talented poet Magnus McDowall approached the club with a poem he'd written, the club extended an invitation with a 'Are you thinking what we're thinking?' message to me. And on hearing Magnus' captivating poem it was pretty obvious that we needed to make it into a film!

Collaborating directly with the club and Magnus, I spearheaded an ambitious project – a poignant poem complemented by compelling visuals, paying homage to the profound sense of belonging that defines being a QPR fan.

On match days, a shared sense of camaraderie emerges as fans carry out a well-trodden pilgrimage to the stadium. Yet, it transcends a mere journey; it encompasses what you wore, who, where and at what time you met, the sounds and smells, the familiar faces you see, the chats had along the way and most importantly, the experiences shared.

Our film aimed to encapsulate this deep connection to something larger, one that spans generations past and will endure long into the future. The film achieved tremendous success, garnering widespread acclaim and coverage within both the QPR community and the broader football fraternity.

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The Outcome

Malo tko je to mogao očekivati nakon što je Modrić u Marcinoj anketi bio proglašen najgorim novim igračem u La Ligi nakon svoje prve sezone u Realu, u koji je stigao za 40 milijuna eura iz Tottenhama.

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Email: joe@dvnprt.co.ukCall: +44 7841 699 698
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